Blog.

Plain-English notes on websites, SEO and running a small business online — no jargon, no sales fluff, just what I’d tell you over a coffee.

Most of it comes from questions clients ask me before we start: what a website should actually cost, why their Facebook page isn’t pulling its weight, whether they need a cookie banner, where the thing should be hosted. If you’re weighing up building something properly against patching a page builder, start with the case against drag-and-drop builders.

I write for people running small businesses in New Zealand — trades, cafés, clubs, one-person consultancies — not for other developers. Everything is priced and specific to NZ, and where I recommend a service I use myself, I say so. If a post saves you a phone call, it’s done its job. When you want a real number, the quote form takes about five minutes.