Affordable websites for small businesses.

Hello! My name is Joe, I build professional websites for your business, quickly, affordably, and without unnecessary complexity.

North Canterbury Seafood Market — new website

Daily fish inventory system, full product catalogue across 6 categories, admin panel for stock management, and support for multiple market locations.

Sammy's Brezels — new website

Online ordering with Stripe payments and delivery scheduling across 14+ towns — orders and products managed in their own admin panel.

Amberley Farmers Market — new website

A live stallholder directory the committee updates themselves, with online applications and strong Google visibility.

Tecknosys Ltd — new website

A 40+ product catalogue with online quote requests — an established B2B site modernised without losing its hard-earned SEO.

Pool-Tech — new website

A fast custom one-pager with services, a work gallery, real reviews and FAQ — all owner-editable. Now off Squarespace and its monthly fee, and built to be found for spa & pool work across Canterbury.

All websites I build always
include the best basics.

Simple, secure, and built to help your business grow, without any of the technical headache.

Ready to be found by the right customers.

I make sure your website is ready to be found on Google and other search engines. Technical SEO, fast-loading pages and a clear structure help the right people discover your business, without you needing to do anything.

Security first, without maintenance.

I build your website with modern security baked right in from the start. No complex updates or vulnerable add-ons. You get total peace of mind without having to worry about maintenance.

Works and looks great on all devices.

Your website and its content will automatically adjust to fit any device’s screen size and be usable, whether your customers are browsing on their smartphone, tablet, laptop, or desktop pc.

One-time payment. No monthly fees.

Pay once and the website is yours. No monthly fees, no platform lock-in, price raises and absolutely no surprise bills. You keep full control of your online presence.

Exclusive returning customer discount.

Need to expand your website later? Whether it’s new functionality, extra pages, or a redesign, returning customers receive a discount on future work.

Love your website or get your money back.

I’m confident in the websites I build. If yours doesn’t meet your expectations, I’ll make it right, or you’re covered by my money-back guarantee.

Joe Penc — illustrated portrait

Hi, I’m Joe, a web developer from New Zealand building websites and software for over 20 years. While I work on large web platforms professionally, I started Joe’s Websites to help local businesses get safe, affordable, high-quality websites without the complexity.

Joe Penc

Fair one-time pricing.

These prices are benchmarks. Your individual quote is based on your needs — but it will always stay clearly below web-agency pricing. Get your free quote, so you know what you get and what your new website will cost.

Start in just 5 minutes.

I make the process of getting a new website — which can feel intimidating — simple.

You fill in a short form.

Kick things off with a short form, to give me basic information about your business, website and what you want. No technical knowledge needed.

We talk about details.

I’ll personally review your request and get back to you with a transparent quote before any work begins. No surprise costs. We then talk about last details — no programmer lingo.

I build your website.

I build your website with your revision until it is done, live, and yours forever. Most projects are typically completed in around 2 weeks, depending on current workload and your website needs.

Ready to start your new website?

If you want a professional website for your business, without the monthly fees or tech headaches, let’s make this simple.

Get free quote

Answers to frequently asked questions.

No, I started Joe's Websites to help local businesses get safe, affordable, high-quality websites without the complexity or high costs that often come with larger agencies. While I bring over 20 years of experience and also work on large-scale web platforms, Joe's Websites focuses deliberately on smaller, straightforward projects where clarity, affordability, and reliability matter most.
Drag-and-drop builders look like the easy option, but they usually cost more over time, are harder to keep secure, and lock your content into their platform. I've written up the full picture — security, hidden costs, performance and lock-in — on a dedicated page: the case against drag-and-drop builders.
Yes. Websites I build come with a simple admin area where you can log in and change your own texts, images, prices or listings — no developer needed for everyday content changes, and no plugins to break.
Most of my clients are in Canterbury, but I build websites for small businesses anywhere in New Zealand. Everything — from the first form to the final handover — can happen by email, phone or video call.
Most projects are completed in around 2 weeks, depending on my current workload and what your website needs. You'll get a realistic timeline together with your quote, before any work begins.
Directly to me — there's no account manager or ticket system in between. You'll see your website as it takes shape and can send your thoughts by email or phone. Your revision round is included — we fine-tune the details together before launch.
Just the short quote form — it takes about 5 minutes. If you have a logo, photos or existing text, great; if not, that's fine too. I'll tell you exactly what's needed (and what isn't) when we talk details.
The website is yours — no ongoing contract with me is needed. If you later want new functionality, extra pages or a refresh, returning customers receive a discount on future work.
The benchmarks: a basic one-page website from $900, a full multi-page website from $1,700, and an advanced website with a shop, bookings or other custom functionality from $2,400. Your individual quote depends on your needs — but it will always stay clearly below web-agency pricing, and you'll know the exact price before any work begins.
Not to me. You pay once and the website is yours. The only ongoing costs are your domain name and hosting (typically a few dollars a month, paid directly to the provider) — I'll help you set both up in your own name.
You approve a fixed quote before anything starts. Payment is due when your website is done and you're happy with it — no surprise invoices, and no charges for work you didn't agree to.
I'm confident in the websites I build. If yours doesn't meet the expectations we agreed on, I'll make it right — and if I can't, you're covered by my money-back guarantee. The full details are in my terms of service.
If a defect in the code I delivered shows up within 30 days of go-live, I fix it free of charge — no discussion needed. After that the website is fully yours to run, though I'm always happy to help with new work or ongoing care if you want it. The details are in my terms of service.
You do — completely. The design, the content and the code belong to you. There's no platform subscription and no lock-in: the site runs on standard hosting that's registered in your name. It's in writing, too — see my terms of service.
I set up fast, affordable NZ hosting and register (or transfer) your domain in your own name, so you're never dependent on me or any platform. I'll advise on the options and handle the technical setup for you.
Yes. Your website is built with standard, portable technology — no proprietary platform. Any competent developer or host can take it over, and you'll always have full access to the code and content.